So we've decided to start a
KGB Advertising blog that is going to live at
whambangzoom.com, the first question is what purpose does this blog serve. It's easy, we are looking to find a way to easily promote the wonderful work our clients do and the work that we do for them. So this will be a record of the things we do at KGB Advertising. The great thing about the blog format is that it gives us the ability to add hyperlinks to all of our projects, press releases, site updates, and any other information that we find interesting. So if Google releases a new product that would benefit our clients (or those we'd like to have as clients) we write a post about it and link back to the Google product 0r to a place we've implemented it. The idea here is to make us more knowledgeable and to give us a way to share our knowledge with our clients (and those who will eventually be our clients.)
So getting down to the nuts and bolts.
We are going to shoot for at least one post a week. That's not a lot, but it's enough for us to build up a useful repository of information. We aren't going for fluff here, we want good useful info - and we always want to link back to the information we are talking about.
MC and I will work out a schedule of how this gets handled. Her and I will moderate the whole thing, but each of us will play a role in writing the blog. That not only lessens the burden of writing, it also allows us to focus on a wide array of advertising topics and issues.
