There isn't much of a point if no one reads whambangzoom so we have to make sure we follow a plan that helps us gain readership.
One of the reasons we are starting to blog is to position ourselves as experts in our fields. Each of us has a unique set of talents that we can educate the masses on. Or, at least we all might have something semi-interesting to say. I was looking around and found this article by Seth Godin (he's a great resource for info about marketing and the internet) so here are a bunch of great ideas about blogging.
Check them out, they'll help you brainstorm (mind-shower?)
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